Create and implement strategic public relations programs for participating marketing co-op community

Maximize cost savings for clients through cooperative marketing options

Send weekly press releases to appropriate contacts

Build networking community and Affiliate Sales Commission Programs online and offline

Coordinate research and resource exchange between collective members

Set realistic goals and objectives and time lines

Determine benchmarks for measuring success

Develop list of appropriate publications/reviewers/media/venues to generate sales

Develop reviewer and sales lead lists

Send out press releases for free and paid information offers

Evaluate and implement editing client's articles for insertion in newspapers, magazines, and/or e-zines

Write and send monthly press releases to TV show Program Directors

Write and send monthly press releases to Radio show Program Directors

Create Press Room for media and distributors on HEALL website

Contact websites for reciprocal link exchanges appropriate to each client's products or services

Participate and coordinate in Discussions Groups on the Internet to promote client's products or services

Create radio telephone interviews for clients, either from home or on tour

Weekly progress and activity reports will be sent via e-mail to the client and the cooperative for feedback.

Weekly calendars of PR activities will be sent via e-mail, reflecting scheduled individual and group activities or opportunities

Each coop member will have the opportunity to tailor the PR program to his or her needs.

Benchmarks and measurement devices to track results will be employed for monthly reporting to the coop members via e-mail

Information and resources pertinent to individual group goals will be freely shared